Since both of us love to read, we decided to do some regular book recommendations on Ironclad Finances. We’ll be sticking with non-fiction, since Keith doesn’t read anything else, and Dawn’s taste in fiction probably runs a little too far off topic than most would appreciate (The Name of the Wind by Patrick Rothfuss – very good!). Not every book will have to do with finances though; just any good read we happen to come across.

We’ll start off with the book that got us interested in writing this blog, The New Rules of Marketing & PR by David Meerman Scott.  As we’ve mentioned, we work in the financial services industry, and we’ve long wanted to use our knowledge to help as many people as we could.  We’ve toyed in the past with the idea of seminars, which is still a path we may take, but when we picked up this book at the end of 2009, we fell in love with the idea of blogging. The New Rules of Marketing & PR explained it very well to our novice selves, and we started following the steps in the book to get involved and got hooked!

This book is an interesting tell of people who tried their hands at different Social Media Marketing and succeeded—not only with blogging, but Facebook, Twitter, YouTube, and many other types of social media. The stories are great in helping you see how everything can come together when you’re just starting out.

The New Rules of Marketing & PR is great for anyone working for a company (small or large) that wants to get their message out there, or even anyone who is interested in getting involved in the different types of social media for personal reasons.

If you have any good non-fiction books you’d like to recommend, please let us know. We’d love to see other recommendations.

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